When I brought ilux into my store in this fall/winter women
immediately gravitated to it. The fleece
lined leggings and cashmere sox became great add on items to our customers purchases. Soon enough women were coming in for a second
and third pair, needless to say, they were a big hit at Belle Mode! Because I had never been fond of legwear in the past, I went without trying them. That was until about a month ago when I forgot my socks and was forced
to buy a pair of their cashmere ones and instantly FELL IN LOVE <3
Until this point in my life, I had never bought a pair of sox that cost more than $5, because well, sox go on your feet and that would just be stupid and pointless. WRONG! A good pair of sox can go a long way. Finding myself eager to put sox on at all hours of the day is a new feeling for me and something I definitely never saw coming!
The following are our 3 best selling leggings by ilux:
Posted in our ilux's design studio is this quote:
“Frankly, none of you make anything that is irreplaceable. What you have to become is irresistible.” – Kevin Roberts, Saatchi & Saatchi
I think it's safe to say they have this philosophy mastered!
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