Lingerie 101: THIS JUST IN: Clo Intimo

Friday, March 29, 2013

THIS JUST IN: Clo Intimo

Clo Intimo was launched in 2003 by the Colombian beauty Claudia Ochoa with the interest of producing feminine, flattering lingerie influenced by the sophisticated modernity of the New York woman, but maintaining the passion, color and sensuality of her South American roots.

As a store owner, I'm thrilled to have Clo Intimo coming to Belle Mode Intimates for several reasons ...

Designs: Claudia and I share very similar taste in fashion - I was immediately drawn to her collection at the most recent trade show. It was love at first sight, I knew that Clo Intimo was a "must have" at Belle Mode as it fits in perfectly with the style that our store is branding.

Commitment to their customers: Clo Intimo is somewhat of a smaller company which is refreshing to see and a blessing to work with. Working with a smaller company is a much more intimate experience. Claudia herself attends the trade shows, meets the store owners, and sells her own line. It's a fun and rare experience to be able to connect with the creator of a product that you intend to sell at your store.

Quality: When bringing a new designer's line into your store, you are always a bit hesitant. All of the what if's regarding the success of the companie's products come up, and at Clo Intimo they stand behind the quality of their lingerie. This confidence is admirable and offers peace of mind to a small business owner.